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Lead generation playbook

Strategy & tactics for stimulating, capturing and cultivating new business leads.

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An effective lead generation strategy requires
a firm grasp of the market you are in.

Business to Consumer (B2C) markets are often
defined by short buyer journeys, more impulsive
consumer behaviour and a limited amount of
decision makers. Business to Business (B2B)
markets typically have longer sales cycles,
multiple decision makers and influencers, larger
investments and a more rational approach.

In this guide, we will focus on lead generation
in B2B markets.

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About Handlangers

The whole idea of our business is to add value to yours.

We help organisations realise their marketing-communication objectives and adopt long-term marketing strategies. With strategy at our core, we focus on brand development, content creation and demand generation.

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