Data
Insight
Trust your gut? Let’s look at the numbers!
Since marketers discovered the wondrous world of data, a lot had changed. The time of marketing magic is over. Data allows us to gain insight in campaign results, target audiences, ROI and much more. But just looking at data isn’t enough. You need an effective strategy to transform this information into better decisions.
So how do you turn data into value? In these inspiring blog posts and articles, our marketing experts share you everything you need to know (and more) about data-driven marketing.
Must read
Data essentials
Tackle the data challenge
How to turn raw data into concrete value with data-driven marketing.
Demand generation
Lead Generation Playbook
Strategy & tactics for stimulating, capturing
and cultivating new business leads.
How Handlangers created a digital campaign for Centralpoint that increased sales by 175%
HPE Marketing Service Agency helps drive business to leading partner’s website.
4 inspiring ideas to create a strong employment brand
Do you believe in love at first sight? No worries, neither do we.
5 common ABM mistakes marketers make (and how to fix them)
We all make mistakes. This is how you turn your marketing bloopers into opportunities.
Strategise. Organise. Digitise.
Five key tips for marketers on their digital journey.
Email Marketing: 5 myths debunked
Your customer’s mailbox is not a graveyard.
Find the way to their heart
3 key elements to make your experiential marketing strategy a success.
From campaign to strategy: how ABM is changing the marketing game
A different way of looking at how leads, opportunities and revenue are generated.